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People-powered growth starts here. Put our over two decades of industry-disrupting HR expertise to work for your business.

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Image by Nathan Ansell
Image by Annie Spratt

About Limitless HR Group

Limitless HR Group was built from the inside out—by someone who did the work, climbed the HR ladder, and saw firsthand what growing companies really need to succeed.

Founded by Sheela Abdi, a Senior HR executive with 20+ years of in-house experience across entertainment, tech, and lifestyle brands, LHRG is anything but traditional. We blend big-picture strategy with day-to-day execution—giving small and mid-sized businesses the executive-level HR and People Operations leadership they typically can’t access in-house.

Whether you’re scaling a startup, managing multiple locations, navigating state or federal compliance or hiring your first People team, we meet you where you are—with tailored support that actually moves the needle.

We specialize in people-first, no-fluff, roll-up-your-sleeves HR. Think: operations meets empathy. Policy meets process. And strategy meets action.

Why Clients Work With Us

Our clients come to us for a reason—and stay for a lot more:

  • We’ve been where you are. We’ve worked inside orgs like yours and understand what it’s like to build HR from the ground up.

  • We get creative industries. From nightclubs and jewelry to live events and nonprofits—we know how to scale HR for dynamic, fast-moving teams.

  • We go beyond checklists. We’re not here to just hand over a handbook—we build systems that last, processes that scale, and leadership that leads.

  • We balance strategy + action. We think long-term, but we’re also not afraid to dive into the day-to-day and fix what’s not working.

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Executive Coaching 
 

Through one-on-one sessions, we train small and mid-sized business leaders on the tenets of an effective HR program as well as the ins and outs of people-first leadership.

Case Studies & Wins

We believe in showing our work—and the results speak for themselves. Here are just a few ways we’ve helped our clients grow:

Built HR infrastructure across multiple legal entities for a multi-venue entertainment group, including bar service SOPs, Rippling implementation, and workforce classification audits

Guided director-level compensation and pay equity strategies that restructured internal growth frameworks and boosted retention

Migrated an entire org from one HRIS platform to another in under 30 days, while redesigning Tuition Assistance SOPs, onboarding, and compliance frameworks

Corrected 17 off-cycle payrolls with retroactive tax filings and launched onboarding systems and compliance protocols for multi-state operations

Services

Our HR Services

HR Quotes & Tips

“Are your people ready to come back to the office full time? Ask them. If cuts are inevitable, would they prefer salary decreases or layoffs? Ask them. We’re all in this together, and the most successful employers will take this opportunity to be as transparent and collaborative as possible, even - especially - when hard decisions must be made.”

— Karina Schultheis, Manager of Human Insights and HCM Evangelism at Ultimate Software

Business Consultation
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